Open Graph

Open Graph is an internet protocol that was originally created by Facebook to standardize the use of metadata within a webpage to represent the content of a page. By integrating Open Graph meta tags into your page's content, you can identify which elements of your page you want to show when someone share's your page.

Why I need it?

If you want your content (webpage, news story, profile) to be shared on social networks that utilize rich previews, you’ll want the preview to be as effective as possible.

If not, most social networks will try to make their best effort in creating a preview of your content.

What a Facebook and Twitter Card look like

Facebook

Open

Twitter

Open

Instructions

1. Title: Enter a concise title for the page content, e.g. University of Miami. This is typically the same as your webpage's page title, however, if present, this field will override the page title.

2. Description: Enter a short description that concisely summarizes the content, e.g. A private research university with more than 16,000 students from around the world, the University of Miami is a vibrant and diverse academic community.

If present, this field will override the page description.

3. Type: Choose the “type” of website you have by selecting one of the three options in the drop-down (Web page, News Article, or Profile Page).

4. Image: Choose a unique image representing the content of the page, by browsing for the file in the images folder. You should not use a generic image such as your website logo, or other image that spans multiple pages.

5. Image Alt Text: Enter a description of what is in the image (not a caption), e.g. University of Miami students walking past the U statue on the Coral Gables campus.

6. Twitter Card: Choose one of the two options in the drop-down, Summary Card or Summary Card with Large Image.